Dog Fit was born in 2016 aiming to integrate dog sports, such as Dog Endurance Canicross, with education and obedience. This training concept has developed in a Dog center located in Monserrato, Sardinia, owned by the Dog Trainer Giorgia Ascheri.
Brief revealed the client desired a modern design able to represent at best the association, be innovative and different from competitors’.
The concept has to be immediately legible also when applied in outdoor sportswear and seen while running: the result is a simple and linear design, easily recognisable and memorable.
The breed chosen is the one owned by the Trainer: a Czechoslovakian Wolfdog, elaborated with modern shapes, even though it still represents technically the breed’s morphology and give a very up-to-date look.
The Font chosen is a bold modern san-serif one, very legible and marked by the brand colors, purple or yellow, to emphasize the “Fit” word.